Twitter is is a great platform for raising brand awareness and driving traffic to your business.
It can be used to increase sales and to improve your customers’ experience. Yet, there are a lot of businesses that have not yet taken advantage of Twitter to achieve their goals.
Twitter it is one of the best places to have conversations that support, educate, and delight people. It’s a place for authentic business interactions with clients.
Twitter never sleeps. It gives you access to what’s going on in your industry, community, and around the world every moment of every day. People go on Twitter to discover something new, which makes them open to interacting with businesses.
People often talk about the products they use on Twitter, so it’s a natural place to provide customer service. In fact, 85% of Twitter users say it’s important that businesses provide customer support on the social network. Twitter allows you to follow and interact with people outside of your personal network. It’s a great way of joining, or starting, discussions with influencers and industry experts to raise the profile of your business and build valuable connections.
Here are steps to set up a Twitter business profile:
Use a unique Twitter @name
Nothing expresses your brand on Twitter more than your account username, your @name is your unique identifier of your business on Twitter. It can contain up to 15 characters and should help people easily find your business.
Use your business’ name as the profile name and avoid using punctuation; it needs to be easy to find and type on devices. If your exact business name is not available, choose a similar name for consistency.
Your profile photo should represent your brand
Your Twitter profile photo should probably be your company’s logo so people will instantly recognize your brand. Twitter uses your profile image to represent your account. Your profile picture shows the world who you are, and first impressions count. The image should showcase your best content and accurately sell your brand.
Choose a profile photo that visually represents your business or brand and fits well in a small space. This image isn’t just on your profile page; it is the icon in every Tweet you post.
The recommended image size for your profile pic is 400×400 pixels; the image will be resized to fit.
Your bio must tell a story
Use your bio to explain what your business is about and what people can expect from your Twitter profile.
You have 160 characters to let people know what makes your business special, and why they need your products/services. Include useful information, such as what you tend to Tweet about, your location or business hours, and a link to your website. Use a unique link, so you can track visitors to your site from Twitter.
Jon Ferrara, the CEO of Nimble, says that Twitter marketers should make sure that their company’s identity and voice has great branding. It is important that the bio has a consistent tone so that other people can clearly understand what your company is about.
Your header image
Your Twitter header image is a large background photo where you can tell a story about your business. It’s important that you use this to tell your business story as well.
Consider it a billboard for your company. You can use it to feature your products/services, or highlight your work and team. Change this image periodically to spotlight promotions, events, product news, or just keep things fresh. The recommended size for a Twitter header image is 1500×500 pixels. On mobile, it’ll be cropped to a 2:1 aspect ratio.
Your pinned Tweet
Keep an important Tweet at the top of your timeline by pinning it there. Use this feature to make sure visitors to your profile can’t miss the biggest and latest news about your brand.